ADVANCED SELLING SKILLS: Effects Of Good Customer Management

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ADVANCED SELLING SKILLS: Effects Of Good Customer Management

24th October 2017 - 25th October 2017


Target Audience: Sales Personnel, Marketers, Manufacturing Managers, Financial Managers, Business Managers, Operation Managers, General Managers and Small Business Owners


Course Overview:  In the 21st century, customers are increasingly more sophisticated. Not only do they have an array of great choices, but they also have greater experience. The actions and behaviors of sales personnel will affect the relationships with customers and, even more, the performance of the organisation. The ability to recognize opportunities and engage in a successful sales process is therefore vital in ensuring the future of your company. Selling products, ideas, concepts or services is paramount to the success of any organization. Selling is an art. Meeting a customer’s need at the point of purchase and exchanging goods for cash requires a special technique.


Selling in current times is definitely a challenge, especially when the competition is at a high rate and the customers are very choosy, demanding and well informed. Gone are the days when companies will seat back watch clients walk-in and make a buying decision without an extra push and the desired result. The role of salespeople is therefore fundamental. The course aims at uncovering how sales competence will influence your customers’ decision to make purchase from you or your competitor


It is obvious that sales tools are becoming more technologically advanced, such as the use of laptops, voicemail, and email, etc.; also, the customer expectations over time have dramatically changed. This course re-addresses those old mind-sets and introduces the sales person to the solution-based processes of the new world of technology and E business. It is professionally designed to teach participants exactly how to uncover customers’ true need; which in many cases, the customer themselves are unaware of. The high standards of selling techniques learnt will make you a problem solver, and your customers will finally gain true satisfaction.

What Participants Will Learn

  • Understanding and Managing the Customer
  • The qualities of a successful salesperson – what works and what doesn’t
  • Developing relationships by adopting the right sales behavior. The 80/20 rule
  • Understanding communication – how to use verbal, visual and vocal communication within the sales process
  • The nitty-gritty of Prospecting for a customer
  • Diversified Knowledge is very crucial: knowing a little about almost everything is a sure way to keep your customer
  • Relationship Management
  • Preparing and planning the sales call
  • Handling Objections and managing “Special Customers”: The fundamentals of sales negotiation – recognizing the value/cost implications

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24th October 2017
25th October 2017
Event Category:


Teclab Management Services Limited


Lagos,Port Harcourt
12B, Oyedele Close Budland Avenue, Grammar School bus stop Ojodu
Lagos and Port Harcourt, Lagos and Port Harcourt Nigeria
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