For Whom: Sales, Marketing, Customer Service, Business Development Managers, Accounts, Operations and Commercial Managers Accountants, Small Business Owners and aspiring Entrepreneurs
Course Overview: The success of any Organisation is largely dependent on her customers and consumers. This course will expose the intricacies of identifying, sourcing, converting, managing and retaining customers. Importantly this course will focus on the Key success factor of any Organisation “the key accounts”. Over time it has been proven that 20% clients contribute 80% of efforts / income / business etc. Thus, Key Accounts are those clients who are few but who contribute 80% of a business budgeted targets. Focus will be on managing these “special clients to continue laying the “Golden Egg”.
What Participants Will Learn
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