FUNDAMENTAL OF MODERN MARKETING: A Critical Analysis Of Marketing Environment.

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FUNDAMENTAL OF MODERN MARKETING: A Critical Analysis Of Marketing Environment.

10th November 2017 - 11th November 2017


Target Audience: Telemarketing Managers, Sales Managers, Customer Care Manager, Customer Service Managers, Business Development Managers,

Course Overview: An exciting, dynamic discipline, marketing affects our daily lives in many ways. We are all consumers, and many people are part of the marketing process as salespeople, advertising executives, retailers, product managers, and so forth. This course introduces participants to the study of marketing management, and an explanation of the environmental factors that affect modern marketing thought over the past hundred years. It is also designed to provide marketing techniques and sum total of all those activities that are related to flow of goods from production to consumption.

What Participants will Learn:

  • Definition of the Marketing concept and identify its key components and limitations
  • How a marketing orientation is different from a production or sales orientation
  • How to conduct a strategic marketing analysis
  • Identify the fundamental principles of marketing
  • Differentiate between the characteristics of market-driven and internally driven businesses
  • Compare the roles of efficiency and effectiveness in achieving corporate success
  • Describe how to create customer value and satisfaction
  • Describe how an effective marketing mix is designed
  • Discuss the criticisms of the 4-Ps approach to marketing management
  • Explain the relationship between marketing characteristics, market orientation and business performance
  • Identify relevant business and research examples, which illustrate the principles of marketing in a modern organization.

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10th November 2017
11th November 2017
Event Category:


Teclab Management Services Limited


12B, Oyedele Close Budland Avenue, Grammar School bus stop Ojodu
Lagos and Abuja, Lagos and Abuja +234 Nigeria
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